|Source text for this entry found at:|
Disturbing News on Low-Sugar Cereals
So much for trying to give your children a healthy breakfast by serving them reduced-sugar cold cereals. The Associated Press asked a panel of experts to review the lower-sugar versions of six major brands of sweetened cereals--Kellogg's Frosted Flakes and Froot Loops, General Mills' Cocoa Puffs and Trix, and Post's Fruity Pebbles--and found that none of them have any significant nutritional advantage over those with full sugar. Only General Mills' Cinnamon Toast Crunch offers fewer calories in the reduced-sugar version, dropping from 130 calories to 120 per three-fourths cup serving.
The expert panel consisted of nutrition scientists at five universities, including Harvard, Tufts, and Penn State, who found that the new cereals--introduced to offer parents a better alternative for the morning cereal bowl--do have less sugar, but the calories, carbohydrates, fat, and fiber content are virtually identical to the full-sugar cereals, reports AP.
How is this possible? To keep the crunch, the cereal makers took out the sugar and put in refined carbs that have the same calories as sugar and no improved nutritional value.
When asked to explain why the new cereals are no better nutritionally, officials at the big three cereal companies, General Mills, Kellogg's and Post, were unable to explain other than to say the new cereals offer consumers an option for less sugar. Besides, they insist they never claimed the cereals were healthier despite the cereal marketing that certainly implies this.